Marketing

Christmas In Middleburg consistently and frequently promotes the December three day-long activities with our headline elements of the Middleburg Hunt Review and the Christmas Parade.

In addition we:

• Heavily feature sponsors in all media, as well as all MBPA member activities and specials that are offered.
• Promote a cooperative offer from hoteliers and restaurants to Stay and Play in Middleburg, keyed on the Friday Tree Lighting Ceremony and an overnight to remain in town for the parade.
• Use an integrated approach with email, website updates, blog, Facebook, and Twitter, supplemented (if financially available) by radio and print.
• Promote via radio such as WINC and WTOP.
• Promote via print such the Eccentric, The Georgetowner, Ashburn/Leesburg Today and Post Local Living.
• Email blasts from Christmas in Middleburg to everyone, and from Christmas in Middleburg to MBPA. The MPBA emails will be formatted with room for each business recipient to enter their store particulars, the featured special events, and discounts they are presenting. The MBPA member then sends the email out to its membership list.

The effort of each Middleburg business MBPA member to push content out to their entire email lists is a critical element to reaching qualified audiences. For the business, our content is something fun and entertaining for businesses to show their customers, not just the usual tell and sell emails.

Our new marketing communications PDF will be available shortly.

Email Schedule

Website, Updates, Blog, Facebook, Twitter:

• Informational postings and updates picking up and reinforcing email blast content.
• Heavy features for sponsors and businesses organizing special activities and shopping discounts.
• Ongoing coverage as any development merits mentioning.

Print Materials:

• Posters, for display within Middleburg and area places of business, will be made available immediately following Halloween.
• Day of Parade Schedule of Events handout card guides for Middleburg businesses will be distributed throughout the week of the parade.