The 2025 parade was a tremendous success, garnering extensive media coverage. Our event was prominently featured in local print publications like Northern Virginia Magazine (August 2025) Middleburg Life (October and December 2025) Washingtonian Magazine (November 2025) Country Zest & Style (Winter 2025) Visit Loudoun (December 5, 2025), and MBPA’s Visit Middleburg VA (December 6, 2025)
. Additionally, we were highlighted on local news outlet Good Morning Washington (News Channel 7)
This exposure provided our sponsors with significant visibility and community engagement.
In addition, the town of Middleburg, VA was featured in several national publications starting withMoxie Towns (December 2025) Wine and Country (Holiday Edition) and Vogue Magazine (December 2025) as “One of the Best Christmas Towns in the USA”
Our integrated marketing program is designed to be effective with strong reach and frequency for sponsor ROI. The Christmas In Middleburg website receives 82,000 unique visitors, and more than 200,000 page hits. Our Facebook page postings receive a total of 200,000 views. Our print campaign makes another 100,000 impressions.
Partnership: $25,000
– Featured mention in a special press release and all media announcements
– 2 social media posts per week/Premier logo placement on website schedule
– Company representative as special guest on the Parade Stage and is introduced as a VIP Dignitary by the parade announcers.
-Parade entry for your business or group
-VIP Attendance at the Middleburg Hunt Point to Point Races
Partnership: $12,000
– Featured mention in a special press release and all media announcements
– 1 social media post per week/Top logo placement on website schedule
– Parade entry for your business or group
-VIP Attendance at the Middleburg Hunt Point to Point Races
Partnership: $2,500
– Parade entry for your business or group
– Featured mention in a special press release and all media announcements
– Center logo placement on both website and poster distributed to all area stores
Partnership: $1000
– Keep the Music Playing by supporting our local bands as they provide the soundtrack for our parade.
– Center logo placement on both website and poster distributed to all area stores
Partnership: $500
New town branded colors & images.
Partnership: $100
– Parade entry for your business or group
– Center logo placement on both website and poster distributed to all area stores
“Nothing against candy throws and Christmas carols, but nobody puts on a holiday parade like Middleburg.”
GARDEN & GUN
Best of Virginia 2022
Best of Virginia 2023
Best of Virginia 2024
Best of Virginia 2025
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